The product is selling, but teachers aren't using it.
Boost adoption. Spark growth.
Are you unlocking the greatness in teachers?
Every educator we know chose teaching because they wanted to spark growth and learning.​​​
​We guide education and workforce development companies to build products and onboarding systems that tap into people's desire to get better each day.
This allows you to achieve the revenue, adoption rates, and teaching and learning impact to hit your next company milestone.
When you see from the perspective of teachers and learners, you uncover exciting opportunities for growth and impact.
Product Impact
Are you fulfilling your promise for impact on learning?
We combine learning science, your current product metrics, and our deep understanding of the daily life of teachers and learners to determine how you can make changes that solidify your impact on teaching and learning.
Kick-off and Roll Out
We were teachers once.
90% of the teachers who walk into your product kick-off would rather be looking at student work, planning for tomorrow, catching up with a colleague--or just resting.
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We help you plan a kick-off that gives teachers a successful experience right away--so they'll give it a shot after you leave.
Adoption and Retention
Does your product or service cause teachers to grow?
Can teachers explain your solution to others?
Can they use it during a 2-minute transition?
Will it help them break through to those couple of kids they haven't been able to reach?
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We ​apply an uncompromisingly teacher-centric approach to ensure you're giving teachers a chance to be better.
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So Many Options
Every organization faces a fork in the road:
Expand or contract?
Build or buy?
This market segment or that one?
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We work with you to take an analytical and objective look at your options.
Hit Your Next Company Milestones
How we work with you:
Product Problem-solving
Decision-makers are buying, but teachers aren't using it. You need to understand what's causing this gap.
Product Prototyping
You've got three new product offerings in mind, and you want use rapid prototype tests to help you select a likely winner.
Growth Strategy
You're ready to expand your product offerings or test new market segments but you're not sure where to start.
Sales Strategy
Increase capacity of the sales team; set data-based sales targets; build a feedback loop between sales and product.
Design Research
Get closer to the people who use your product; uncover new opportunities for impact and revenue growth.
Implementation Strategy
Structure implementation so teachers get immediate wins with your product. Build loyalty through effectiveness.
What Clients Say
“One of the best listeners I've worked with--Dave's super power is asking questions. He helped us break our challenges into solvable parts, then he took over where we needed his product and rollout expertise."
"Business development, strong presenter"
Jon Saphier
Founder, Research for Better Teaching
Dave brings to his consulting and training the keen skills of a high caliber presenter. In addition, he shows a deep understanding of instruction and student learning, the ecosystem of school districts, and the business and politics of developing strong and sustainable partnerships.
"Product development, product testing"
Hakan Satiroglu
VP of Strategy, The Glimpse Group
"We needed product feedback from teachers but we weren't sure how to get it. Dave designed and implemented a spectacular series of tests, and he gave each of us a key role.
He made the teacher testers feel so relaxed and got them talking freely, we got critical information about how the MVP impacted them, and our team felt like we'd had a masterclass in product research.
Now we know how to do it on our own!"
Work Samples
Use the links to follow the story of how we turned user research with teachers into eleven powerful product design principles.
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Your design principals will be customized to your product or service.
Design Principles: Series Kick-off
The product is selling, but teachers aren't using it. Here's why...
Design Principle 1: Find My Pack
Dating language! If your product feels like a solo experience, teachers will drop it.
Design Principle 2: I Matter
When teachers see a student grow because of how they taught...that's when you earn champions.
Design Principle 3: See My Ripples
A great lesson shouldn't stay in one classroom. Is your product designed so teachers see their ripples of impact?
Design Principle 4: Collide & Ignite
Why capturing the EXACT language teachers use matters for your product strategy, sales, and adoption.
Design Principle 5: Make Me Better
Teachers want to reach a student TODAY in a way they weren’t able to reach them YESTERDAY.
Design Principle 6: Deeply Safe
"Can I be me?" That's what teachers ask before they feel safe enough to be vulnerable with colleagues.
Design Principle 7: Mutual Gain
Hey, edtech product builders: Are you building with teachers, or building for them?
Design Principle 8: Trust It
I feel sure of the advice I'm getting. I trust the person giving it.
Design Principle 9: Low Stakes
Teachers are on stage all the time. But in the US, they’re almost never on stage in front of their peers.
Design Principle 10: Understand at a Glance
​Teachers want to get better. They want to reach another student each day. That’s why we all became teachers.
Design Principle 11: Grab and Go
​The instant teachers recognize a tool or approach that could help their students, they want to grab it and use it right away.​
Dave Meyers, Principal Consultant
I build teams that craft simple and joyful experiences that ignite students’ natural urges to learn and grow and teachers’ innate desires to reach another student each day.
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I'm an EdTech founder with two successful exits. Today, I help early and mid-stage education and workforce development companies build products that educators actually adopt, allowing you to achieve the revenue milestones needed to scale. I'll put you in a strong position for your next stage—refining product-market fit, optimizing impact on teaching and learning, expanding revenue, or building infrastructure that makes growth sustainable.
Why We Should Talk
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You've got lots of opportunities for growth and you're not sure where to focus.
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You're about to build a prototype or launch a new product and you need a plan.
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You know you need to talk to teachers and product users, but you need a process and structure to capture the most valuable information.
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The products you’re building aren’t developing teacher skills or allowing teachers to feel the joy of their impact on learning.
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​Product usage, student growth, or company revenue are stagnant.
